🟢 Live on the Shopify App Store · free during early access

Know your real profit.
Scale the ads that earn it.

EcomClarity connects your Shopify store and Meta ads, calculates true net profit after COGS, fees and ad spend — and tells you exactly which ad sets to scale, watch or kill. With an AI copilot that reads your numbers so you don't have to.

Install free — Shopify App Store Try the live demo →

No credit card · 5-minute setup · EU-hosted

On mobile? Email yourself the install link and finish at your desk.

app.ecomclarity.io

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ProfitClarity

Your real bottom line, every single day

Shopify shows revenue. Your bank account shows the truth — weeks later. EcomClarity shows it now.

The full profit ladder — gross sales down to net profit, with COGS, transaction fees, shipping, discounts, refunds and ad spend accounted for.
Cash-basis accuracy — money counts when it moves, so pending refunds never distort today's numbers.
Per-product profitability — see which products actually make money after everything.
Compare against last period — every KPI shows whether you're up or down, and by how much.

Dashboard

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AdClarity

Every ad set: scale, watch, or kill

Stop staring at Ads Manager wondering. Every ad set is classified against your break-even ROAS and target CPA.

Clear action buckets — ready to scale, at risk, or should be turned off. CBO campaigns are judged as one unit, the way Meta actually spends them.
Your rules, your thresholds — build custom rules or start from proven templates like early-scale and early-kill.
Automations with guardrails — let EcomClarity pause losers or step budgets up and down automatically, protected by streak requirements, cooldowns, daily caps and budget ceilings.
Act from the dashboard — pause ad sets and change budgets without opening Ads Manager.

AdClarity

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Real ROAS

Meta says 4.2. What do your orders say?

Meta grades its own homework. EcomClarity ties every order to the ad that drove it — using your store's own customer-journey data, no extra pixel needed.

Real ROAS per ad — Meta-reported ROAS side by side with revenue from actual attributed Shopify orders.
Drill into the orders — click any ad and see the exact orders behind its numbers.
Profit-aware, not just revenue-aware — break-even ROAS is computed from your real margins per product.
Your columns, your call — choose and reorder exactly the metrics you want in the ads manager.

Ads Manager

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ClarityPilot — included

An analyst who already knows your store

Not a chatbot bolted on top — an AI grounded in your live profit and ads data, working for you around the clock.

Ask anything — "which product made the most profit last week?" and get an answer from your real numbers.
Proactive nudges — "this ad set has been below break-even for 3 days" lands in your notification bell before you go looking.
Morning briefing — yesterday's profit, what changed, and what needs your attention, in-app and by email.
Smart insight box — the one thing worth knowing today, right on the dashboard.

ClarityPilot

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The suite

Six modules. One ledger.

Most tools measure one thing. EcomClarity reconciles profit, ads, inventory, reporting and customers on a single shared ledger — so your numbers finally agree, and each module makes the others smarter.

📊 ProfitClarity

Your true net profit — gross sales down to the bottom line, per day and per product, after COGS, fees, shipping, discounts, refunds and ad spend.

🎯 AdClarity

Every Meta ad set graded against your real break-even ROAS — scale, watch or kill — with rules, guardrailed automations, and Shopify-verified Real ROAS & profit-on-ad-spend.

📦 StockClarity

Reorder timing, stockout ETAs and dead-stock capital tied to profit — plus a sourcing calculator that shows a new product's margin and break-even ROAS before you order.

🧾 ReportClarity

Investor- and bookkeeper-ready packs: operating P&L, VAT report, and bank-exact Shopify payout reconciliation — export to PDF or CSV.

👥 CustomerClarity

Profit-based LTV (not vanity revenue LTV), cohort retention, RFM segments and CAC:LTV payback — with segment export to Klaviyo & Omnisend.

🤖 ClarityPilot

An AI copilot grounded in your live data — ask anything, get proactive nudges and a morning briefing, and let it act on your ads within your guardrails.

Run several brands? Growth runs up to 4 Shopify stores on one subscription — each with its own Meta account and fully isolated data, switchable from one login.

See it in action

Two minutes is all it takes

Short walkthroughs of each part of EcomClarity — real interface, demo data.

Profit dashboard tour

From gross sales to net profit — where the money actually goes.

Scale-or-kill decisions

AdClarity buckets, rules and automations with guardrails.

ClarityPilot in action

Ask questions, get nudges, start the day with a briefing.

Why EcomClarity

Built by a store owner, for store owners

EcomClarity runs daily on the founder's own Shopify store. Every feature exists because a real store needed it.

One source of truth. Shopify, Meta and your costs in one dashboard — no more spreadsheet nights.
Attribution you can trust. Orders tied to the exact ad via your store's own customer-journey data — works alongside any CAPI setup.
Act, don't just watch. Rules and automations turn insight into pauses and budget changes — with guardrails on everything.
Unlimited orders, flat price. Competitors charge more as you grow. We don't punish success.
Near-real-time. Orders sync within minutes, ad spend follows right behind.
EU-hosted & GDPR-first. Your data lives in EU datacenters, and we store no end-customer personal data at all.

What's coming

Built in the open — shaped by early users

EcomClarity ships improvements weekly, and early-access stores decide what comes next. What just landed, and what's next:

ShippedMulti-touch attribution

Credit is no longer stuck on a single click. Split it across the whole journey — so the ad that opened the sale and the ad that closed it each get their share.

ShippedNet profit per ad (NPOAS)

Beyond profit-on-ad-spend to true net profit per ad, with overhead allocated — the sharpest scale-or-kill signal there is.

ShippedAdvanced ad scaling

Duplicate a winning ad set into a fresh CBO campaign straight from the app — created paused, tagged for attribution, ready for your review.

PlannedGoogle Ads & TikTok

The same profit-first ad intelligence — Real ROAS and profit-on-ad-spend — across every channel you spend on.

PlannedLive warehouse & 3PL sync

Connect your WMS/3PL so real warehouse stock, inbound POs and lead times flow straight into StockClarity.

GrowthProfit & cash forecasting

Project profit and cash forward from your trends and goals — see where the month lands before it does.

GrowthSupportClarity — profit-aware support

Your inbox is where money quietly leaves: refunds, replacements and goodwill discounts, all decided without seeing the margin. Bring email and store chat into EcomClarity, get replies drafted from the actual order, and see what a decision costs before you make it.

About the tags: Shipped is already live in the app today. Planned shows what we're building next. Growth marks features aimed at a higher plan. Exact plan availability is confirmed when we announce pricing — and founding stores lock in founder terms, so installing now is the best deal you'll get.

Pricing

Free during early access — until September 15

Every module, every feature, unlimited orders. Install before beta ends to lock in a permanent founder discount — up to 35% off when paid plans launch.

Early access

$0 / month

ProfitClarity — full profit analytics
AdClarity — rules & automations
Real ROAS order attribution
ClarityPilot AI copilot
Unlimited orders & history
Email support from the founder

Install free — Shopify App Store

Founding store perk: install during the beta (ends September 15) and lock in a permanent founder discount — up to 35% off, for as long as EcomClarity stays installed. Flat monthly pricing, unlimited orders, never per-order tiers. Paid plans launch after beta, announced well in advance.

FAQ

Questions, answered

What does it cost?

Nothing right now — EcomClarity is completely free during early access, with no credit card required. When paid plans launch they'll be flat monthly prices with unlimited orders, and existing stores will get plenty of notice.

Do I need to change my pixel or tracking setup?

No. EcomClarity reads order data directly from Shopify and ad data directly from Meta's API. Attribution uses Shopify's own customer-journey data, so it works alongside whatever pixel or CAPI tool you already run — no scripts added to your storefront.

How long does setup take?

About five minutes: install from the Shopify App Store, connect your Meta ad account with one click, and add product costs (or import them). Your order history and ad data sync automatically from there.

Can it really change my ad budgets automatically?

Only if you turn that on. Automations are off by default — rules start in "suggest" mode where you get a notification and decide yourself. If you enable auto mode, every action is protected by guardrails: streak requirements, cooldowns, daily action caps, budget step limits and hard ceilings. Everything is logged.

Where is my data stored?

In EU datacenters (Germany). EcomClarity stores no end-customer personal data — no names, emails or addresses — only order economics and ad performance. See the privacy policy for details.

How do I get support?

Through the Support & feedback form inside the app, or by emailing hello@ecomclarity.io — in English or Swedish, whichever you prefer. During early access you're talking directly to the founder.

Know your real profit.Scale the ads that earn it.