EcomClarity connects Shopify and Meta to reveal your true net profit after every cost, and your real ROAS computed from your own orders — right next to the numbers Meta reports. Free the whole beta, no per-order fee.
Unlimited orders on every plan · your data stays in the EU
Meta counts view-through and a 7-day click window — it always looks rosier than reality. EcomClarity computes real ROAS from your own Shopify orders (last-click attribution) and shows it right next to Meta's reported number, per campaign, ad set and ad. The gap is usually bigger than you'd guess — and it's the difference between scaling a winner and pouring money into a loser.
Revenue isn't profit. EcomClarity subtracts COGS, transaction fees, shipping, discounts, refunds and ad spend to show what you actually keep — recalculated within seconds of each order via webhooks. Per day, per product, and as a full profit ladder from gross sales to net profit.
ClarityPilot reads your numbers so you don't have to. Ask anything in plain language, get nudged the moment an ad set slips below break-even, and let it pause or scale ads within your guardrails — plus a profit briefing every morning. Most tools give you a chatbot; this one takes action.
Most Shopify profit apps (TrueProfit, BeProfit, Lifetimely and others) charge by order volume — the more you sell, the more you pay. EcomClarity is free during the beta with no per-order fee, and adds the one thing they downplay: your real ROAS versus Meta's.
| EcomClarity | Typical profit app | |
|---|---|---|
| Price | Free during beta · no per-order fee | Monthly fee that scales with order volume |
| True net profit | Yes — after COGS, fees, shipping, refunds, ad spend | Yes |
| Real ROAS vs Meta, side by side | Yes | Rarely |
| Scale / watch / kill call on every ad set | Yes — CBO-aware | No |
| AI copilot that pauses & scales ads | Yes — with guardrails | Read-only, if any |
| Unlimited orders | Yes | Often capped by tier |
Comparison reflects publicly listed pricing/features and is provided for general guidance.
Yes — every feature is free during the beta, with unlimited orders and no per-order fee. When paid plans launch after the beta, stores that installed early keep a permanent founder discount.
Two things. First, pricing: most profit apps charge a monthly fee that grows with your order volume; EcomClarity is free during the beta with no per-order fee. Second, ads: EcomClarity computes your real ROAS from your own Shopify orders and shows it next to Meta's reported numbers, then gives a scale-watch-kill call on every ad set — with an AI copilot that can act on it.
From your store's own order attribution (last-click), not the ad platform's self-reported conversions. Meta counts view-through and a 7-day click window, which inflates its ROAS; real ROAS ties revenue to the orders your ads actually drove, so you see both side by side.
Yes. ProfitClarity works on Shopify data alone — true net profit, per-product profitability and daily trends. Connecting Meta additionally unlocks real ROAS, ad-set scale/kill calls and the AI ad actions.
In the EU. The mandatory Shopify privacy webhooks (data request, customer redact, shop redact) are implemented, and access to personal data is logged.
Install from the Shopify App Store, connect Meta in about two clicks, and add your product costs. Your order history imports automatically and profit shows within minutes.
Install free, connect Meta, add your costs — and stop trusting numbers that flatter you.